How to Sell Google Ads
1. 1 Why Google Ads: Ads vs. Organic
Below, I’ve listed out some key differences between organic and paid traffic methods. These are important to understand as these may come up in client conversations.
Each one of these differences can be seen as a potential value proposition for a prospect who is only investing in organic traffic.
Speed of Results
The biggest difference between driving organic vs. paid traffic is in the speed of results.
As you may already know, building a business through organic channels (SEO, YouTube, Instagram, Forums, etc.) can take a long time and a lot of effort. It can take months to even years for the fruit of your efforts to start kicking in.
This time-frame can create a lot of tension with new clients making organic services (generally) more difficult to sell and requiring more customer support throughout the process.
However, paid traffic bypasses this dilemma with near-instantaneous results; I’ve launched campaigns, and within hours the clients had their first customers.
The instantaneous nature of paid advertising is a HUGE selling point for a lot of businesses BUT can attract businesses with short-term mindsets. Although advertising is a fast route to leads…
